Medias
The New Luxury Experience
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experi
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Date de sortie | 30 avril 2019 |
Langue | Anglais |
Éditeur | SPRINGER |
Accessibilité | Aucune information disponible concernant l'accessibilité pour le format PDF |