Medias
Brand, Label, and Product Intelligence
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and
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Spécifications techniques
Date de sortie | 29 mars 2022 |
Langue | Anglais |
Éditeur | SPRINGER |
Accessibilité | Aucune information disponible concernant l'accessibilité pour le format PDF |