Medias
Aerospace Marketing Management
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management
...
Spécifications techniques
Date de sortie | 17 janvier 2019 |
Langue | Anglais |
Éditeur | SPRINGER |
Accessibilité | Aucune information disponible concernant l'accessibilité pour le format ePub |